MAINTAIN YOUR CORE VALUES.
"For a brand to even reach legacy status they have endured the tests of time — good times as well as trying times — and have come through victorious while maintaining their sense of self and sticking to their values.
This equates to resilience and leadership, two qualities essential to long-term survival. We’ve been through and survived many crises, large and small. We have had to shift our focus and adapt to doing business differently. Values and vision for a strong position in the community never change.
This isn’t easy, of course, and requires a lot of sacrifice and investment. But sacrifice and investment conveys and leads to strength. That not only evokes client confidence, it creates respect."
Michael Saunders
Founder and CEO of Michael Saunders & Company
"For a brand to even reach legacy status they have endured the tests of time — good times as well as trying times — and have come through victorious while maintaining their sense of self and sticking to their values.
This equates to resilience and leadership, two qualities essential to long-term survival. We’ve been through and survived many crises, large and small. We have had to shift our focus and adapt to doing business differently. Values and vision for a strong position in the community never change.
This isn’t easy, of course, and requires a lot of sacrifice and investment. But sacrifice and investment conveys and leads to strength. That not only evokes client confidence, it creates respect."
Michael Saunders
Founder and CEO of Michael Saunders & Company