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16 Ways to Make Your CMA Presentations Pop
By Tiana Baur
When it comes to presentations, you have to put your best foot forward. Every other agent out there (more or less) are doing them digitally too, so in order to stand out, you have to do more. Chances are your presentation tool (such as Moxi Present) auto-generates them based off the MLS number you plug in and voila, a perfect presentation with no editing needed. While that’s already a powerful tool, some customization is important in making you stand out above the rest.
We’ve got you covered with tips on seller, buyer, open house, and all other presentation types. Try these to stand out:
Seller Presentations
1. Staging approach
Do you stage every home you list? Do you partner with a staging company? Do you have your photographer work closely with your staging expert to showcase the listing in its best light? Make sure you put your staging methodology, so your prospects/clients can get the whole picture.
2. Marketing strategy
Lay it all out there. Show them stats on the reach and results you’ve gotten on previous marketing efforts for other clients. You can even show them the auto-sent reports they’ll receive when you use Advertise Your Listing.
3. Listing photos
If you’ve done it before you can do it again. Show your expertise and earn credibility by showing recent listings you’ve sold. Chances are if they like the photos from the past listing, they’ll get excited to see the ones you get done for them.
4. Pricing strategy
Even though you’ll likely be explaining the reasons behind your suggested listing price, it’s good to put a few into the presentation as well, so when they are flipping through it after the fact they can refer back to them.
Buyer/Open House Presentations
5. Neighborhood Info
It’s fun for people to picture themselves in a given place. Showcase some favorite restaurants, parks, and activities in the neighborhood they’re looking to buy.
6. School district
Where their kids will be going to school is sometimes the deciding factor in the home buying process. Put some stats and links to the school district’s website so they know you’re thinking about it too.
7. Negotiation stats: “on average, I win 80% of offer negotiations”
You might not have exact numbers but give your prospects and clients an idea of your negotiation skills.
All Presentations
8. Video
It doesn’t matter what kind of presentation you’re creating, you must use video somewhere in it. It can be of the property, of yourself, your past clients, the neighborhood of the subject property – whatever you see fit.
9. Catch eyes with short testimonials
A MUST. While a video testimonial is ideal, some short quotes along WITH video will provide added value and set the tone for the video they’re about to watch. Plus if they’re scanning and don’t have time for the video, the quotes will be easy to digest.
10. Supply online and high-end printed version
Having a digital and a printed copy covers all the bases. Maybe they like to take notes while you’re there presenting to them via the digital copy. Maybe they like to take notes after the fact with their spouse on something more tangible. Provide both to make sure they have what they need.
11. Quantify: “My listings, on average, sell within 20 days”
Similar to negotiation, it’s important to quantify your general real estate skills. How long are your listings typically on the market? What’s your satisfaction rating? What percentage of your sphere are repeat and referral clients? Extremely powerful, extremely necessary.
12. Local market data
You want to set expectations right away. If the market has slowed a bit, explain the time on market may be a week or so longer than your average. If there’s super low inventory, tell them patience will be key in finding the right home for said client. Show this in local market data from your provider.
13. Ask questions
At the end of the day, it’s all about them. Show how committed you are by asking them questions and maybe even throwing in a questionnaire or survey into your presentation.
14. The power of your brokerage
Your presentation is probably already brokerage branded, but it doesn’t hurt to add a little more information about the brokerage you’re with. A united front is always a good idea.
15. Personal brand
It’s important to show a strong personal brand with your brokerage brand. Think of your brokerage as the cake and your personal brand as the frosting. It adds some flavor and sets you apart from other agents out there.
16. Consistency
It might seem like a no brainer, but make sure all the fonts and colors match throughout. If you upload any content or screenshots, try to make sure they fit style-wise. It will help you look more professional and put together.
We hope these tips will help your prospects turn into listings and buyers during this busy season. If you’re looking for more tips and tricks on your presentation tool, visit our support site.
Why a Clean Database Is the Most Important CRM Strategy
By Tiana Baur
Your current and past clients are what gave and continues to give you the entirety of your real estate business, which is why your sphere – or database – is the make or break of your success. It’s the meat and the potatoes, the wheels and the gasoline, the peanut butter and the jelly… you get the point.
The data to back it up
In fact, according to our data, those who converted people in their Moxi Engage CRM, did 40% more business than those who didn’t. To clarify, conversions simply mean moving people through your sales flow in your CRM, from marketing, to prospect, to active, and into pending. Because of this, not having your database be clean and up-to-date, with no duplicates, can mean kissing that 40% goodbye. Let that sink in. Using your CRM is such a simple daily task, that can completely transform your real estate business and put lots more money in your pocket.
Clean up your database by doing nothing
The worst part about this, is that cleaning a database sounds extremely daunting. With everything else going on, it gets pushed down the to-do list time and time again. What if we told you that you could get a clean database in 48 hours by doing practically nothing?
Welcome to Concierge – our new offering to help agents with the busy work. We want to do the heavy lifting, so you can hit the ground running and take full advantage of your MoxiWorks products. Saving time and LOTS of potential frustration.
The MoxiWorks Concierge team helps you by scrubbing your database of contacts and appending them with the most current data available today. Once it’s been scrubbed, you can choose between uploading the final list yourself or have us do it for you. The concierge database clean-up will:
• Identify and merge duplicate records
• Consolidate contact data for seamless upload and search inside of Moxi Engage
• + Guaranteed turnaround of two business days
For reference, the regular contact database clean-up is $150, while the premium contact database clean-up is $300. Our Premium service includes dedicated phone support throughout the process.
What are you waiting for? Save time, enhance the accuracy of your contacts in Moxi Engage, and get that 40% more business you deserve by converting contacts through your sales flow!
The Power of Best-In-Class for Your Brokerage Solution
By Marc Chouaniere, VP of Marketing, MoxiWorks
It’s no accident that three of the largest and most successful regional real estate brokerages in the U.S. use MoxiWorks – which we extend to help 72 other independent brokerages as well. We pride ourselves on providing best-in-class tools and services to our clients, but what does that mean? Best-in-Class is a set of superior solutions (an entire toolbox) for a given market vs Best-of Breed which is a single tool (a hammer).
While I’m still learning about the intricacies of the real estate industry (I come from a fairly diverse software background), I am very familiar with best-in-class or best-of-breed technology solutions. Best-in-class simply means; Your product or service is what your customers revere as superior and the standard by which all others aspire to. You are the highest level of quality, the benchmark of top performance, the best of the best. Often you are the first to innovate and continually lead in your respective category. I was fortunate to have had worked at Microsoft early in my career to engrain a solid sense of high standards in building and maintaining best-in-class discipline in product execution and team leadership. However, small companies can also quickly catapult themselves to best-of-breed, as is the case with my recent experience at Icertis in the enterprise contract management space. Getting to this level takes deep focus and commitment but staying at the top can be equally as challenging. MoxiWorks was built by agents and brokers that live and breathe real estate every day to deliver one thing; best-in-class.
How we became best-in-class
Best-of-class can be achieved in many ways. At MoxiWorks, our recipe for success comes from a deep connection to real estate (being born out of Windermere), a passion for improving the experience for our agent and broker customers, and a focus on thinking about what’s the next innovation we can bring to our products. This, coupled with a leadership team that hires and nurtures the best talent with the insight to know how to shape the right course or to get out of the way when people need the freedom to push the boundaries of convention. Additionally, we think about the whole market. We align with select partners that benefit the entire ecosystem since we know that no company that is best-in-class can be a solution island.
It’s also several other unique things, like the wonderful depth of collaboration we have. I sit right next to the support desk and hear every day how we can evolve and become better. On my other side I have the development team, who regularly bounces ideas off my team to gain a perspective on how customers might receive a new feature or a change to a current product. Having the entire team under one roof is so valuable when needing to be extremely agile to create the best solutions in the market.
As with my joining MoxiWorks, we have recently been bringing different people onboard with diverse experiences to think outside the box and learn how other industries have brought innovation to their business.
What “best-in-class” means for your agents
Due to constantly having to change out old technology for new technology, agents now have major tool fatigue. Because of this they are ultra-sensitive to new tools, so they need to be thoughtfully integrated in a way that doesn’t take a lot of time or effort (or another password to remember) on their part. When it comes to technology, a brokerage’s value proposition needs to be centered around helping them grow their business and making their lives easier, putting more time and money back in their pockets. Therefore, picking the best tools and services for the type of business that your agents do and the style of your unique brokerage, while minimizing the hassle factor, is essential.
Best-in-class helps you accomplish this. Because we have a strict vetting process, you can rest assured that the Moxi Cloud tools and services are truly best-in-class and choosing amongst them will minimize the need for changing them out in the future, making tool fatigue a thing of the past.
This is all thanks to MoxiWorks having an Open Platform which allows technology and service companies to integrate and share data. Without an Open Platform you would lose a system that makes it easy to find and know when to use the various best-in-class tools and services provided, SSO (single-sign-on), and the data sharing that eliminates the need for data reentry.
Best-in-class doesn’t just mean superior tools for your agents, it means an entire ecosystem seamlessly working together, driving your agents’ success and making their day-to-day life more efficient and rewarding.
Moxi Cloud Welcomes VoicePad Lead Gen Service as Newest Partner
April 24, 2018 – Seattle, WA – The MoxiWorks partner program signed its latest partner, VoicePad, to their platform. The Moxi Cloud differs as an open platform, making it the first of its kind in the real estate industry. The Moxi Cloud’s latest addition, VoicePad, builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country.
Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”
Like the Moxi Cloud, VoicePad is able to build a custom solution of their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity.
Mike McHenry, VP of Moxi Cloud Partnerships & Integrationsat MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”
There are a wide variety of tools and services available from VoicePad, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the open platform with the rest of their unique ecosystem.
Kylah Searing, Director of Moxi Cloud Partnerships & Integrations mentioned, “Moxi is thrilled to see VoicePad join the Moxi Cloud! Adding a quality lead generation provider that focuses on a mobile strategy is unique to our industry and we believe many brokerages will find it highly valuable.” With their unique positioning, VoicePad is the leading provider of mobile search solutions for the world of real estate.
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 100,00 agents and 55 brokerages nationwide. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, MoxiWorks make brokerages more profitable by enabling their agents to be more productive, earning the highest adoption rates in the industry. MoxiWorks’ integrated tools are centered on sphere methodology that drastically increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. The open platform, known as the Moxi Cloud, has tools from more than 40 partners that plug and play to create unique brokerage solutions. More information at moxiworks.com.
About VoicePad
VoicePad serves 60,000 agents within 150 brokerage relationships. As a recognized leader in quality real estate lead-generation, VoicePad is uniquely positioned to provide a variety of cutting-edge property marketing solutions from a single login, on a single platform; requiring only a brokerage’s listing data to operate autonomously. This includes VoicePad’s most popular solution which uses MLS automated speech to handle property inquiries and route phone calls via our cloud-based automated assistant, “Eve.” Discover more at voicepad.com.
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For more information on this topic and other press inquiries, please contact Tiana Baur at tiana@moxiworks.com.
Why The Right Brokerage CRM Can Be a Goldmine
Choose wisely, and your brokerage could see agent productivity increase by 40%
As seen in Mile 62 Magazine – By Andrew Eberting
A CRM should be the epicenter of your customer and prospect data – and your brokerage. Not having the right one implemented at your brokerage, you cost yourself and your agents the #1 thing that matters most: Money.
If profitability and growing market share is not for you, no sweat. However, if you do want to own the competition in every possible competitive category, then keep reading.
1.) Ease of Use
For Your Agents: One of the biggest factors that impact agent adoption of your brokerage’s tools is its ease-of-use or lack thereof. The more approachable your offerings are, the barrier to resistance will also be lowered.
Agents want to do what they do best: create dreams for clients and win more listings. Give them something that accomplishes both, and your brokerage becomes the “it” place to be.
For You: If your current agents are excited about the tools that make their lives easier, think about the impact this can have on other areas of your business.
- New agent recruiting
- Current agent retention
- Growth in market share
If your brokerage platform offering is sound, it will result in the acquisition of more share of your local market. It is a dog-eat-dog world; which one are you going to be?
2.) Scalability and Integration/Single Point of Truth
For Your Agents: If an agent can navigate to a single point of truth for their entire workflow with their sphere, what kind of increase would that have not only with their productivity but also their quality of life?
- One place to see all their entire database
- Build a CMA powered by integration with your MLSs
- Email said CMA to their sphere
- Turnaround and start marketing current listings or themselves instantly to Facebook and other online channels
- Send automated closing gifts to clients based on transactional closing history
How much time would be saved each day to log in and find all their tools in one place vs. logging into multiple systems? How much is this time down costing your brokerage?
For You: Staying competitive also means needing to stay current with best-in-class tools. The ability to stay agile while meeting the demands of your brokerage platform (like being integrated across multiple areas of the agent’s daily life) plays a significant role in making you recession-proof the next time the industry retreats. Being able to turn on new tools or keep favorites for your agents, while sunsetting those that have fallen out of favor or compliance, also lowers your annual spend on technology.
3.) Client Success aka YOUR Success Experience
For Your Agents: It is inevitable; at one point or another we all get stuck. With this in mind, sometimes everyone needs a helping hand. Accessibility to success, training, and support is vital to getting back on the proverbial bike and keep going.
For You: A happy agent is a productive agent. Offering your agents a CRM solution that provides multiple channels and assets to help them overcome roadblocks can be gamechanger in their productivity.
70% of Software-as-a-Service (SaaS) end users prefer searching for self-service help related to their issues (Zendesk), meaning an agent’s time-to-productivity can be directly impacted by their ability to resolve roadblocks.
Want to know what else to look for in a CRM for your brokerage?
Check out our latest joint white paper with Victor Lund of WAV Group:
How to Choose a Real Estate CRM
Salesforce (2018, April 03) 4 Trends Customer Service Teams Are Using to Kill the Competition.
Zendesk Customers want to help themselves?
Goal-Hitting: Top 5 Ways to Hold Yourself Accountable
By Maddie Jostol
Here we are heading into spring when the market heats up again and the leads start flowing. We started the year strong, setting goals for ourselves – maybe you want to grow your business, organize your business finances, or find better work/life balance – whatever it is, we started the year off with high hopes. Life gets busy, though, and as the market ramps up, it’s easy to get caught in the weeds and lose sight of your overarching goals. How do you plan to hold yourself accountable throughout the year to ensure you reach those goals? Here are a few tips.
1. Make those goals SMART
First step is to review your goals. Revisit those goals you set at the beginning of the year and make sure they’re defined enough to follow through on. Make sure they’re SMART:
• Specific – Outline specifically what you’re hoping to accomplish.
• Measurable – Attach metrics to your goals. How will you know if the goal has been met?
• Achievable – Make sure the goal is realistic. Being ambitious is a good thing, that’s how we take our businesses to the next level. But make sure your goals are do-able.
• Relevant – How does the goal relate to the direction you want your life and your business to take?
• Time-bound – Set a deadline for the goal. When are you hoping to achieve this by?
2. Make a plan
Without a plan, the path to your goals is undefined, making it easy to get off track and lose sight of the finish line. Make sure you have a plan that gets you from point A to point B. Set a few milestones you hope to achieve along the way and outline a few things you know you have to do to get there. Having this plan mapped out (even if it’s high-level) will make your life much easier as you navigate toward those goals throughout the year.
For more, check out this article is the latest Mile 62 e-Magazine, built specifically for real estate agents!
News: Real Estate Tech Startup Captivates Employees from Industry Leaders
MoxiWorks Real Estate Tech Startup Captivates Employees from Industry Leaders
April 17, 2018 – Seattle, WA – MoxiWorks, a Seattle-based real estate technology startup, has seen extreme growth in the past couple years due to their unique cloud-based, open platform concept, and best-in-class tools and services. Because of this success, MoxiWorks has been able to attract and hire business development Directors who have worked for major industry leaders, namely CoreLogic, Lone Wolf, Realtor.com, and Market Leader.
“MoxiWorks provides the perfect package for me. Great leadership and a shared vision for helping to connect the industry, a great team with a customer-first mentality, and a strong platform with lots of new innovations and rapid development cycles,” said Alex Jacobs, Director of Business Development at MoxiWorks. Jacobs came from Lone Wolf, and prior to that was part of the First American Corporation, that was then spun off into what is known today as CoreLogic. “The open platform that MoxiWorks has created allows clients to connect whatever partners they need, which creates the best possible environment for their agents. It’s why we’re so passionate about what we do here.”
MoxiWorks recently turned heads when they announced Hanna Holdings’ investment in their startup, now being owned by the three largest regional real estate companies in the nation, along with Windermere Real Estate and Long and Foster Real Estate. They also power the LeadingRE Cloud, announced at the LeadingRE annual conference at the beginning of 2018.
Georgia Perez, VP of Business Development at MoxiWorks, said, “Alex, Nick, and Bennett all came from other large, well-known tech companies in real estate, and are able to act as trusted advisers. With a truly open platform in the Moxi Cloud, brokerages can assemble all of the best-in-class products they need, having confidence that they will all work together, regardless of who the provider is. Having these three experienced and dedicated sales professionals on our team to help brokerages navigate the sea of choices is a real gift to our clients.” Perez leads the business development team at MoxiWorks not only with years of technology experience in the industry, but also as a real estate agent herself, bringing a unique perspective to the decision-making efforts behind the company’s offerings.
Bennett Hutt, whom formerly worked at Realtor.com, is one of MoxiWorks’ most recent recruits. He joins Alex Jacobs and Nick Van Valkenberg, all Directors of Business Development. Hutt said, “MoxiWorks has had a progressive trajectory in terms of where they’re taking their technology and, most importantly, the Moxi Cloud open platform concept they’ve brought to life is transforming the industry as we know it.”
Like his peers, Van Valkenberg came from a competitor. He mentioned, “Other industries that rely on technology have all moved to the cloud, use API integrations, and strive to make the lives of its users easier. While I enjoyed working for other industry leaders, I’ve always strived to be with the innovators and MoxiWorks absolutely checked that box for me. I mean have you seen the product?”
Perez added, “There is a lot of talk about technology in real estate these days, and a lot of shiny objects that glitter for a moment and become unadopted shelf ware soon thereafter. By providing a truly open platform that integrates, streamlines brokerage operations, and drives agent productivity, the MoxiWorks Sales team is able to serve brokerages actual needs in ways not previously available in the industry.”
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 100,00 agents and 55 brokerages nationwide. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, MoxiWorks make brokerages more profitable by enabling their agents to be more productive, earning the highest adoption rates in the industry. MoxiWorks’ integrated tools are centered on sphere methodology that drastically increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. The open platform, known as the Moxi Cloud, has tools from more than 40 partners that plug and play to create unique brokerage solutions. More information at moxiworks.com.
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For more information on this topic and other press inquiries, please contact Tiana Baur at tiana@moxiworks.com.
