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Benefits of the Moxi Cloud
Publish is Your New Favorite Tool
By Tiana Baur
We recently launched a brand-new tool! It’s called Publish and it’s beautiful.
Publish lets you and your offices create eye-catching presentations for your agents to send to their clients. Newsletters, holiday wishes, and everything else, now as a vital touchpoint.
It happens to be a feature within MoxiPresent, so every brokerage out there with MoxiPresent already has access to Publish capabilities! MoxiEngage can augment this experience as well, which we’ll talk about below.
Publish leverages the brokerage’s biggest asset, without any additional cost. That asset is your agents’ spheres. Think about the number of agents you have in your brokerage for a moment. On average, agents have 400 people in their spheres. So, you would potentially be reaching hundreds or thousands, if not millions of contacts, staying relevant and within your local footprint.
Publish helps in numerous ways, the most important being:
- Brokerages and office managers can create content
- Clients get interactive, responsive, branded content from their agents.
- Helps agents stay in flow without them having to lift a finger
For Brokers
Brokers and brokerage marketing departments can now create and distribute high quality, branded content to their agents through Publish. Brokerages can add value to their agents by providing content while maintaining brand standards and quality.
For Office Managers
The content created at the company level can be passed to the office level, where the office admins or managers can add hyper-local content to the company presentations. This gives the office admins/managers the opportunity to add value for their agents with a brokerage benefit. After all, hyper local content is the essence of all good marketing these days.
For Agents
Agents now have a host of new materials at their fingertips to use to keep their SOI in flow. The agent didn’t have to take time to build it themselves, and the automation through Engage allows agents to stay top-of-mind with very little effort.
MoxiEngage + MoxiPresent
For the brokerages that are MoxiEngage AND MoxiPresent users, the experience also allows for automated delivery of published presentations to pre-set groups or sphere members in an agent’s MoxiEngage CRM account.
Why’d we choose to build it on the MoxiPresent CMA tool? Because it is infinitely editable and doesn’t even need listing data for it to work. Add any dynamic, interactive content you want like graphs, any type of virtual experience like Matterport, videos, and it will be responsive to mobile devices, which is where we find consumers.
Want to learn how many impressions your brokerage could be receiving with Publish? Contact your the dedicated Account Manager for your brokerage to learn more.
8 Ideas to Make Your Real Estate Marketing Stand Out
By Tiana Baur, Content Marketing Manager
Your sphere is the lifeblood of your real estate business, but there’s only so much you can know about every client in it. Public data is the one thing that can make all the difference. Using public data can help your marketing efforts be more tailored to your sphere, and, in return, make you stand out above the rest. Instead of focusing on a given neighborhood, with public data you can drill down to personal interests, like where people like to invest and donate to and if they enjoy reading books or watching sports.
This is where Moxi Insights comes into play. It’s our public data offering for real estate agents to get the most out of their databases and to notify them when their clients are most likely to buy or sell. Moxi Insights gives quick and organized client information to agents through their CRM, from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, drive certain cars, or if they’re a value shopper.
Notifications and badges let you see when people in your sphere are looking to downsize or could afford a larger home, signaling if they’re highly likely to buy or sell. All of this makes it easier for agents to maintain control of their sphere, and of course, save them some precious time.
Here are eight ways to use public data to make your marketing shine:
1. Instead of hosting a party for everyone, host smaller get-togethers with people who have a mutual interest. Invite golfers out for a round, get a guide for your fisherman fiends, host a wine/tapas tasting evening for your foodies.
2. Know your audience. Send investment opportunities to investors and charity/donation drives to those that like to give their money to a good cause.
3. It’s the little things that count. If you know someone is a book lover, invite them for a coffee at a bookstore instead of at a random Starbucks.
4. Send soon-to-be empty nesters your “Downsizing tips from the pros” guide. Moxi Insights informs you when people are probably thinking of downsizing.
5. Buy a suite or even a few seats to the next game. Invite your sports fans or send the tickets to them as a special treat.
6. Send all the highly-likely-to-sell people your “How to list your home” guide. Moxi Insights lets you know when someone is highly-likely-to-sell. Maybe they just had another kid and are going to need more room, or maybe they are living well below their means and are looking for an upgrade.
7. You get internet leads and you don’t know anything about them. Having a little background info on them shows you’ve done your homework. Everyone does the same thing before they get interviewed for a job – this is no different.
8. If anyone has a badge (which many likely will), send an unsolicited CMA, a handwritten note, or text or Facebook message them for a coffee or cocktail date just to chat and catch up. Spend extra time with them – not necessarily talking about anything on the Insights report but reconnecting with them at the perfect time.
Customer data is an extremely powerful tool – it’s time to implement it into your marketing strategy. Remember, knowledge is power. If you need more ideas for how to use public data for your marketing and real estate business, we’ve put together a list of 100 ways to use Moxi Insights to make the most out of your marketing efforts. You can download the entire eBook here.
Why Non-Sphere Leads are Worthless
By Maddie Jostol
Everyone needs more leads. The constant search for the most cost-effective, quality leads generates a constant buzz across the real estate industry. But what if the best leads are hiding right under your nose?
Growing your repeat and referral business is what will keep you afloat in this competitive market. Agents across the nation are thirsty for leads and end up competing over low-quality purchased leads. When you have a base of contacts that you nurture and stay in touch with, you have a sustainable business.
Growing and nurturing your sphere means that you have to rely less on low-quality purchased leads.
Don’t get us wrong… it’s all about balance, and we realize that purchasing leads can be vital in supplementing your business growth. The difference is: you know more about leads that come from your sphere. You’re leveraging a relationship that already exists, even if it’s simply familiarity.
When leads are generated from your sphere, you already have a huge leg-up because you have some level of knowledge about them. Contacts that are in your database have information you’ve aggregated over the years, but they also allow you to leverage data to learn more about the person. Moxi Insights, for example, aggregates public data for every person in your sphere. What’s this mean, exactly? It means you now have an idea of whether or not John Smith has kids, or that Sarah Miller likes to donate to environmental causes, or that David Johnson’s kids are now teenagers, so he might be thinking about downsizing in the next few years.
This gives you power.
The more you know about a person, the better experience you’re able to deliver them, and in today’s world that experience means everything. Access to public records doesn’t mean you act as a psychic who knows the ins-and-outs of someone’s life. It simply means that when you host a golf tournament, you can make sure you invite those who are actually interested in it. That means you have a better understanding of what someone might be looking for when it comes to searching for a new home. It means you’re able to reconnect with people from your sphere at exactly the right time.
With insights like these, you can easily identify who in your sphere is likely to have a transaction in the near future (if you use Moxi Insights, a badge will actually appear near contacts when they’re likely to buy or sell). This is incredibly valuable in knowing who you should be reaching out to today, so that you can reconnect with those contacts and be top-of-mind at the exact right time.
Sphere-based leads will ensure your business growth moving forward. The competition is only heating up, so agents need to strengthen and leverage existing relationships to achieve success and growth. That, paired with a valuable source of data, is the recipe for valuable leads, and in turn, sales.
Data Drives MoxiWorks and Sisu to Align in Strategic Partnership
CLICK HERE TO READ THE FULL ARTICLE SILICON SLOPES, UT — Feb 13, 2018 – The real estate market is booming, and there’s never been more people competing for a slice of the profits. Smooth talking and likeability used to be the secret weapons of top producing agents and teams in the industry. Now, top producers are using tech solutions to give them the edge, all of them relying on one key component – data.
As real estate teams and agents move towards more data driven sales processes, software companies Moxi Works and Sisu have partnered up to provide brokerages, teams, and agents with massive amounts of data and analytics to create a competitive edge.
5 Tips to Generating More Leads on Facebook
By Maddie Jostol
Homeowners now expect social media and digital marketing to be a part of an agent’s marketing plan. Yes, expect. We live in a digital world and with tools like social media, agents can up their marketing game and expose a listing to a massive audience with the click of a button. Digital marketing, particularly on Facebook, is now often a cornerstone to lead generation for real estate agents.
Here’s the deal: we understand that Facebook advertising can be a huge pain. It’s a tedious, time consuming process that feels like a burden to manage. The team here at MoxiWorks has become very familiar with the benefits and challenges of Facebook lead generation for agents with the launch of Advertise Your Listing, so we compiled a handful of tips to help you generate more leads on Facebook.
1. Target
Reach the right people at the right time. When setting up your ad (through Facebook or through Advertise Your Listing), you have the option to select your audience, targeting specific groups of people. When it comes to real estate, geography and income are the two most important parameters. Select a geographic area where you’ll reach your indented audience – both those looking to purchase the home, and those who might share the post because it’s in their neighborhood. Similarly, selecting an income range will help to reach an audience applicable for the listed home.
2. Select imagery
Think about what your audience is looking for and display those features in the imagery. The more eye-catching the better. These ads will be seen as people scroll quickly through their Facebook feeds, so the imagery should speak for itself and prompt people to stop and learn more.
3. Report
Deliver on and exceed client expectations by showing them the effort you’re putting in through reports. Offering reports display your effort and give your client something tangible to remind them of the level of service they’re receiving. You don’t need to show them how much you spent, just that you got thousands of eyes on their listing. The goal here is to win more listings down the road by marketing your current listings. When you impress your clients, you grow your repeat and referral business.
4. Engage
This one is for those of you who advertise under your personal Facebook account (which isn’t necessary when you use Advertise Your Listing). When people engage with your ad, keep that momentum going. When your ads get comments, like those comments or respond. Begin a dialogue and get your audience engaged.
5. Automate
The good news is that the frustration and time commitment that typically accompanies digital marketing doesn’t have to apply to you. Try using a system like Advertise Your Listing, which will do the heavy lifting for you. All you need to do is select your budget and adjust the auto-filled parameters as necessary. Automate these efforts and put your marketing on autopilot, so you can impress your clients and generate leads without the hassle.
Interested in taking your marketing efforts up a notch? Advertise Your Listing allows agents to advertise a listing on Facebook in just three easy steps, directly from their MoxiWorks account. Learn more about Advertise Your Listing here.
Introducing: Sisu, Accountability Software for Real Estate Agents
On the heels of our latest exciting announcement that MoxiWorks is powering LeadingRE’s new initiative, the LeadingRE Cloud, we’re now thrilled to welcome a new best-in-class tool the Moxi Cloud: Sisu – an accountability software solution for real estate agents.
Like MoxiWorks, Sisu isn’t just another tech company, its real estate roots run deep. Sisu began a few years ago when a team of real estate agents in Salt Lake City leveraged a system of disciplined tracking and analysis of agent activities to more than double their sales numbers. Recognizing the power of the system they had created, Sisu Founder and CEO, Brian Charlesworth, developed the system of accountability into full-fledged software that gamifies and visualizes the data to increase the top line revenue of agents.
Sisu is built to track sales performance and coach agents to success through powerful data. This data needs to be connected to contacts within a CRM, so agents can use it to grow their relationships. Enter Moxi Engage. The partnership between Sisu and Moxi creates a single point of entry and collaboration between the services. This way the data will be more clean, accurate, and easy to maintain.
Here’s how it works:
Visualize what is achievable
Sisu’s accountability software solution “doubles production with intuitive performance tracking, monitoring, leaderboards, and dashboards, and eliminates duplicate entry with real-time, real estate CRM data sharing.” According to Sisu, real estate agents that consistently track and know their daily sales activities and KPI’s increase sales by at LEAST 100%. As we like to say, the numbers will set you free.
See more, sell more
Sisu also has a mobile app that provides a competitive edge with contact, and appointment tracking and viewing, conversion ratio calculation, pipeline overview, and real-time GCI reporting. This means agents are constantly in the know and reminded of there they stand the steps they need to take to increase their bottom line.
Accountability through visibility
With a simple to use interface, and robust and dynamic sales performance dashboards, Sisu enforces accountability, which we all know is a key aspect when it comes to adoption. It displays real-time scoreboards and leaderboards throughout your brokerage and on your real estate agent’s phones, accelerating competition, creating a fun sales environment, and producing outstanding results.
Motivate, play, win
Inspire increased levels of team performance with a seamlessly linked, online community of peers while empowering them to track, analyze, compare, and filter their leaderboards to measure results. Sisu makes selling competitive, visual, fun and more importantly, highly productive.
With the sales competition in place, agents will be motivated to go out and drive results. With the data stored in the Moxi Cloud and across other brokerage plug and play tools and services solutions, they’ll have all the data they need to be effective. They’ll be able to track down expired listings and previous clients, and the software will automagically log all of their efforts and update the scoreboard.
We’ve said over and over again how powerful data is to your brokerage and your agents. Data is now the most sought-after and powerful commodity in the world. If you’re not using your brokerage data to the fullest, you’re missing out on higher productivity and of course, more profit.
We’re ecstatic to add another like-minded partner to our Moxi Cloud open platform that knows the importance of data. If you’re interested in adding Sisu to your brokerage power strip of tools and services, please contact your dedicated Moxi Account Manager and they’ll get you set up. Want to meet the brains behind Sisu? You can set that up here.
