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650K homes sales on the horizon in May
We know what you are thinking. We are thinking it, too. 650K home sales in May?
But this is what our predictor says. Based on the activity inside our products, we predict there will be 650,000 home sales in May.
We know that feels high when inventory is low, but as York Baur and Matthew Ferrara discussed last month inventory isn’t the problem, it’s listings. And from the activity we are seeing in our products it seems like listings are on the climb.
March Recap
In March we ended up with 506K home sales (we predicted 483k so we were within 5% accuracy) which was a 30% increase from the number of home sales in February 2021 and was a 21% increase year-over-year from March 2020. It feels good to see that seasonal increase begin after the strange months we had in January and February. And looking ahead to April and May it looks like we are really back on the upswing.
April & May Predictions
For April we predict there will 565k home sales which will be an 11% increase in home sales from March 2021 and a 57% increase year-over-year from April 2020. In May our prediction of 650k home sales will be a 15% increase from April and an 82% increase YOY from May 2020. Both a 57% and 82% increase may sound extreme, but it’s unfortunately due to what a scary and uncertain time it was this time last year so it makes complete sense we would see that dramatic of an increase YOY.
Source: MoxiWorks Apr-May-21 Home Sales Predictor
But the good news is everything is continuing to trend up in every way when it comes to real estate activity.
As the light at the end of the pandemic tunnel continues to shine brighter more and more homes will be bought and sold as people are starting to re-evaluate how they spend their time, how they work and especially where they live. It’s also clear that the economy “feels” stronger which could be a good sign for home sales and what we are expecting we will see in May.
Let’s continue to all make the market.
The Home Sales Predictor is a brand-new set of prediction data that dives into the number of presentations created and the correlated number of U.S. home sales. This data is provided by MoxiWorks with insights from their MoxiPresent product.
Get our Home Sales Predictor Monthly Report delivered to your inbox!
MoxiWorks partners with CENTURY 21 Canada to bring new technology through HUB21
HUB21, powered by MoxiWorks, gives agents an edge with suite of real estate technology
Key Takeaways
- CENTURY 21 Canada REALTORS® now have access to MoxiWorks’ exclusive real estate technology solutions through HUB21.
- This partnership arms agents with the tools necessary to enhance and elevate their communication and marketing efforts.
SEATTLE, Wa. – MoxiWorks, the leading real estate technology platform announces today their new partnership with CENTURY 21 Canada, the pioneers in Canadian Real Estate franchising. The partnership gives CENTURY 21 Canada REALTORS® access to MoxiWorks’ suite of technology through a new platform called HUB21. This platform, powered by MoxiWorks is now available to all CENTURY 21 Canada Realtors.
HUB21, powered by MoxiWorks, puts the power of easy to use technology in the agent’s hand. MoxiWorks’ technology is built by real estate for real estate with an emphasis on sphere selling, making agents great with the people who already know, like and trust them. Agents can now stay focused on building relationships that drive business instead of having to worry about figuring out cumbersome technology.
“We deliver the gold standard– to our franchisees, agents and consumers,” said Brian Rushton, Executive Vice President of CENTURY 21 Canada. “Our new HUB21 platform, powered by MoxiWorks is incredible technology. Not only does it have everything an agent needs to be successful, the different segments of the platform work together, meaning our agents can spend time understanding their clients’ needs and delivering an excellent experience.”
HUB21, gives CENTURY 21 Canada Realtors access to MoxiWorks’ best-in-class suite of software solutions and open-cloud network including their productivity dashboard and CRM proven to increase annual GCC by 41% on average, their industry leading presentation tool and CMA, marketing automation center, fully robust and customizable website platform, and company intranet. Access to all of these features and more will arm CENTURY 21 Canada Realtors with the tools necessary to enhance and elevate their communication and marketing efforts with their clients.
“During the pandemic, the need for technology solutions in the real estate industry became more vital than ever before,” said York Baur, CEO of MoxiWorks. “We are thrilled to be able to work with CENTURY 21 Canada and their agents to help further all the great success CENTURY 21 Canada has already seen.”
Currently, MoxiWorks powers over 800 brokerages and more than 400,000 agents across North America, accounting for more than 20% of the transactions in the U.S. Their partnership with CENTURY 21 Canada through HUB21 will further expand their influence and reach.
For more information on partnering with MoxiWorks, visit: moxiworks.com.
About CENTURY 21 Canada™
Century 21 Canada Limited Partnership (century21.ca) is a real estate master franchisor with complete rights to the CENTURY 21® brand in Canada. The CENTURY 21 System is one of the world’s largest residential real estate brokerage franchisors, CENTURY 21 has approximately 13,600 franchise offices and more than 146,000 independent sales associates located in 86 countries and territories. Independently Owned and Operated. ®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. ©2021 Century 21 Canada Limited Partnership. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 800 brokerages and more than 400,000 agents nationwide that account for more than 20% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that integrate to create unique brokerage solutions. Find more information at moxiworks.com.
[Watch] The Inventory Shortage w/ York Baur and Matthew Ferrara
It’s been a topic in the news for months, but, is there really an inventory shortage?
And, if so, what can brokers and their agents do to right the ship?
Well, we are thrilled to have a special edition conversation from our resident armchair experts York Baur, MoxiWorks CEO and Matthew Ferrara, Philosopher for their take on this whole inventory shortage.
Here are some of the highlights:
- 2:30 – A lot of things have been building to create a shortage of housing. Now, whether that’s an inventory shortage or not, is a different thing…There’s sort of an economic side to this story, a shortage of housing. But at the same time, you know, we sold more homes last year than any time in a decade in America. And so inventory and housing are kind of similar, but they’re not always the same concept.
- 3:02– You have to focus on what you can control… So what can we control? Well, my opinion, the thing we can most control is what are we as agents and the brokers behind them doing to articulate and keep current that consumer that is either ideally in a house, which is where the listing will come from, or perhaps, you know, on the buy side, but particularly on the listing side, what are you doing to ensure that, that consumer knows what their house is worth, what it would take to transact it? What it’s like to buy another home?
- 4:02 – You know, it’s so funny to me that this industry is so stuck on lead gen when every agent knows people, just go talk to the people you know, do a thoughtful home valuation for them, ideally quarterly, but certainly annually. I mean, it’s the most valuable asset for most consumers. Why are we not helping them understand that? If we did that, by the way, we would have more inventory and more transactions.
- 4:41 – If we say we have a listing shortage. Well, we [the industry] control listing. Listing comes from having conversations with people who could come into the market. See, we’re not market services, we’re market makers in this business. Right. So it just, as you said, why not reach out to your sphere of influence that has the housing, right? It’s not the housing isn’t there, but it has to be moved into the market. That’s our job. So have conversations with people who have the inventory.
- 7:13 – The thing that I think we so make a mistake of in selling is selling is a noble thing. All we’re trying to do is help educate a consumer so that they can make a decision. They probably would have made on their own sooner and better. And that’s all we’re talking about here.
- 7:57 – Somebody found the inventory to sell last year. Right? That’s the key. Somebody sold five and a half, five and three quarter million homes to sell last year. And so now the question for everybody, I think within the sound of our voices, essentially, could it be you, should it be you? Decide to make it you, but then decide where are you going to find that [inventory].
- 8:31 – An algorithm isn’t going to solve this problem. Right? The most powerful thing that moves homes into the market is a conversation. And we’re in control of the conversations.
- 11:06 – The cool thing is we’re good at this. This is what we do for a living. The definition of real estate is helping people move from uncertainty to calculated risk. Should I sell now? That’s uncertainty. Should I buy now? That’s uncertainty. It’s what we do. The thing is we just have to turn up the volume this year. Turn up the volume on the number of people that you help move from uncertainty to calculated risk. And I think you just do that, one conversation at a time.
All this and more. Please enjoy The Inventory Shortage with York and Matthew.
Strong Spring Season of Real Estate Transactions Ahead
Real estate and Spring have historically had a strong relationship. Just like Mother Nature, each Spring we all come out of our pseudo-hibernation, fresh and energized (maybe we aren’t feeling as fresh this Spring after almost a year of psuedo-hibernation, but I digress). Based on the trends we are seeing this Spring season of real estate transactions is poised to be a stellar showing.
But, before we get to that, let’s take a quick look at what happened in February.
The Wild Winter Storms of February
Last month we predicted there would be 384K US home sales and we ended up very close with 383K US home sales. This means our prediction was within 0.03% of the total number of homes sold in February.
Overall this ended up being a 1% decrease in the number of home sales month over month from January but was still a 13% increase year over year compared to the number of home sales in February of 2020 (which was just before the pandemic started in the US).
While we typically see an increase in home sales between January and February we aren’t concerned about this 1% decrease since it was actually a drastic increase from the 31% decrease in home sales we saw month over month in January.
And, we also have to remember that February was an intense month full of unpredictable Winter weather across the entire country. Texas saw historic low temperatures that had thousands of people without electricity or potable water for days on end just to name one of the drastic storms and its impact.
But as we said Spring is strong and we are seeing a strong climb in our predictions, even with the tight inventory squeeze.
March & April Home Sales Prediction
Looking at the predictions we expect to see a 26% increase month over month of home sales in March with 483K home sales. This might sound like a huge jump, but even in 2020 there was a 24% increase month over month between February and March so this is right in line with the Spring season in the real estate market.
As we look to April and the one-year anniversary of the pandemic begins to set in across the nation, we predict we will see a 46% increase YOY for the number of home sales APR with 532K home sales.
We all remember what it felt like a year ago. When things shut down. Life became completely uncertain and that dip in April and May home sales had us all wondering what would happen to the housing market.
Thankfully as we all know that dip didn’t last for long, and I think it’s important to take a moment and recall the absolute resiliency this industry showed.
Now a year later in April of 2021 things may still be teetering on uncertainty but the good news is there is a lot of hope on the horizon.
Just this week it was announced that all adults in the US will be eligible for the vaccine by May 1st and $1.9 trillion dollars is rolling into the economy. Things are happening that are going to stimulate the economy, save more lives and help people get back to some sort of normalcy.
As we inch back close to some sort of “normal” and life becomes a little less uncertain people are going to become more comfortable making more and more decisions with some certainty about buying or selling their homes.
So, now is the time.
Pick up the phone. Get in touch with your sphere. The inventory is out there.
Cheers to a prosperous Spring for all!
The Home Sales Predictor is a brand-new set of prediction data that dives into the number of presentations created and the correlated number of U.S. home sales. This data is provided by MoxiWorks with insights from their MoxiPresent product.
Get our Home Sales Predictor Monthly Report delivered to your inbox!
Strategic Success for Brokerages Adopting Open Technology Platforms
(Image source: RealScout) Case study originally appeared on RealScout.com.*
Long & Foster Real Estate and Intero Real Estate Services’ decision to work with open-architecture tech MoxiWorks and RealScout pays dividends.
Technology is too often a headache for real estate brokerages, rife with buyer’s remorse, implementation disasters, and chronic low agent and consumer adoption. This directly contradicts the purpose of introducing new technology platforms to a business, yet it’s a story that’s far too common.
Two brokerages, Long & Foster Real Estate, a dominant brokerage in the Mid-Atlantic and Northeast, and Intero Real Estate Services, a similarly market-leading brokerage in the San Francisco Bay Area, avoided these issues, in part, by partnering with technology companies committed to an open ecosystem.
An open tech platform is one that champions the idea that relevant software platforms should work seamlessly with one another, and data should move freely as the customer wants. A closed tech platform, either in the name of an “all-inclusive” approach or even competitive considerations, creates barriers that prevent seamless feature integrations and data transportability.
Strategically, both Long & Foster and Intero Real Estate Services recognized the value of open ecosystems, and they have made technology procurement decisions accordingly. No two tech companies better represent the success of this strategy than MoxiWorks, the leading real estate technology system with the first and only true open network platform, and RealScout, the leading solution for brokerages and agents to generate more business from their “sphere of influence.”
Both MoxiWorks and RealScout have designed their platforms from the bottom-up to enable integrations with 3rd party technologies and transportability of customer-owned data. Customers that adopt either MoxiWorks or RealScout, and especially those who have adopted both solutions, have reaped the benefits of partnering with open platforms.
- Simple, minimally disruptive implementation
Although some heavy-lifting is inevitable, open platforms like MoxiWorks and RealScout are best equipped to provide a seamless transition for both admins and users alike. When Long & Foster adopted MoxiWorks, MoxiWorks’ dedicated account management team developed a customized plan for implementation and training, leading to a smooth and successful onboarding process. Later, when Long & Foster adopted RealScout, thanks to the open 2-way integration between the 2 vendors, implementation was as simple as setting up a roster sync between MoxiWorks and RealScout, which automatically provisioned accounts, set-up basic profiles, and provided for automated maintenance of the accounts.
The positive effects of an easy implementation can be seen in overall cost reductions, higher adoption, and better user account management through integrated tools.
- Increased user value from feature interoperability
Like most markets, agents at Intero generate a vast majority of their business via their “sphere of influence.” Engaging this audience is a multi-faceted effort that requires both CRM functionality as well as client collaboration functionality. Although all-inclusive solutions exist, MoxiWorks and RealScout are best-in-class solutions in their respective category. Thanks to their open platforms, instead of compromising on a particular solution, Intero could simply use both.
With MoxiEngage as the central source of client records, agents can easily SSO into RealScout to collaborate and convert their agents, knowing that incremental data is synced back into MoxiEngage. This seamless experience not only increases productivity for agents, it means clients receive more consistent and attentive customer service.
- Opportunities created by data transportability
It’s no secret that every agent, team, and even office have their own operational playbook, and especially for a brokerage as large and diverse as Long & Foster, there is no one-size-fits-all solution. One of the core benefits of an open-platform approach is the ability for it to accommodate a variety of lead-sources, marketing tools, and reporting outputs.
For Long & Foster, this means that MoxiWorks and RealScout, either directly or by pass-through, are connected with systems as diverse as: Zillow Connect, Realtor.com, Spacio, Buyside, ActivePipe, and more. This ability to accommodate a diversity of tools allows brokerages to empower their agents without reducing flexibility.
- Inherent future-proofing
One of the key concerns many brokerages have about technology procurement is the speed with which technology becomes outdated. Even the most cutting-edge systems, without constant iterations, can get left behind by more innovative companies.
The benefit of partnering with open platforms is that by integrating with innovative 3rd parties, brokerages can ensure that they aren’t getting left behind. Users, data, and workflows can be adapted to work with the latest tools, without completely abandoning legacy systems. Furthermore, since open platform companies can’t rely on high switching costs for customer loyalty, they continue to compete on innovation and value-delivery, as evidenced by both MoxiWorks’ and RealScout’s rapidly evolving offerings.
“Being an all-inclusive solution is never going to truly give a brokerage everything they need,” said York Baur, CEO of MoxiWorks. “This is why we decided early on that having a platform that lets our customers plugin the best solutions would be the ultimate route to success for each brokerage’s unique needs. RealScout is a great example of a great long-term partner that continues to help us fulfill the promise of this open platform strategy.”
RealScout Co-Founder and President Andrew Flachner added, “We share a strong conviction with MoxiWorks that brokerages should have meaningful control over their tech tools and data. While a walled-garden architecture might offer control, only when users and data can move freely between various platforms of choice, does control generate value. Our partnership with MoxiWorks exemplifies how brokerages are empowering their agents, clients, and themselves by building strategic value around their sphere of influence and data.”
The benefits discussed above are some of the most basic ones that brokerages, agents, and clients experience by partnering with open tech platforms. By rejecting the notion that software generates long-term value by locking-in their customers, open platforms empower their customers by embracing a diverse set of tools, users, and the opportunities they create.
For these reasons, Long & Foster and Intero’s decision to build their technology offering around MoxiWorks and RealScout was not only a tactical win driven by the immediate benefits of the two solutions but a strategic one that will continue to pay dividends in the future as the platforms continue to integrate and innovate, through open, transparent partnerships.
January home sales dip, but signs of resilience abound
Last month we predicted that home sales in January would see a dramatic dip. It’s common in January to see a decrease in home sales after the holiday months and turn of the new year (between December 2019 and January 2020 there was a 24% decrease) and our model predicted we would see that again this month.
But then, on top of all the usual reasons for a dip, the now historic month of January 2021 happened.
Before you roll your eyes and say ‘yes, every month has been unprecedented,’ ‘every month has been unpredictable,’ January was an entirely different animal.
January was the worst month on record for the pandemic. As of January 27, 2021, we lost nearly 80,000 people in the U.S. to the coronavirus, just in January.
That is an unimaginable loss.
Then, there was also an insurrection, an impeachment, and an inauguration like we’ve never seen before. It was not your typical month, even by 2020 standards.
So, it’s really no surprise that the result was home sales dropping more month-over-month than they ever dropped during any month of the pandemic. During the pandemic, the biggest drop we saw was a decrease of 14% between March and April of 2020.
Source: MoxiWorks Month-Over-Month Sold Listings (February and March are predictions*)
The good news is though, that we are not worried. As we have said time and again during all of this, we are resilient. This industry is resilient.
We’re confident and still hopeful that sales will pick back up very soon. Our predictor has remained directionally accurate each month, and we predict home sales to pick back up in February and in March with a 2% and 25% increase month-over-month respectively.
February and March Home Sales Prediction
Based on activity inside our products in February we predict there will be 385K home sales and in March there will be 483K. You can see the full scope of these predictions below.
With our predictions that means the number of home sales in February would be 13% higher than they were a year ago and for March there would be 15% more home sales than there was this time in 2020.
All signs pointing to recovery from the last few months.
Brokers and Agents. This is your time.
January proved once again the absolutely crucial role real estate agents play in helping their clients buy or sell a home.
Agents have always had an enormous role to play when it comes to the sale of a home, but right now, as the level of stress people are under continues to tighten its grasp, a professional and quality real estate agent is crucial to keep our ecosystem running. High-quality brokers and agents are needed to advise, mentor, and guide their clients during the buying and selling process, now more than ever.
Our communities have always and will always need you. Hear us as a technology company when we say, let the computers do the things computers are good at so that you can continue to do the things that humans, and only humans, are good at. Building relationships, showing compassion, and helping people buy and sell their homes to continue to build a better life for themselves.
We look forward to hopefully reporting back some positive outcomes for February, March, and beyond!
The Home Sales Predictor is a brand-new set of prediction data that dives into the number of presentations created and the correlated number of U.S. home sales. This data is provided by MoxiWorks with insights from their MoxiPresent product.
Get our Home Sales Predictor Monthly Report delivered to your inbox!
Three MoxiWorks Leaders Named 2021 RISMedia Real Estate Newsmakers
York Baur, Georgia Perez and Maddie Heye join exclusive group of industry leaders who have made newsworthy contributions to the real estate industry
SEATTLE, Wa. — (Feb. 1, 2021) MoxiWorks, the leading real estate technology platform, is pleased to announce that MoxiWorks CEO, York Baur, VP Business Development & Product Evangelism, Georgia Perez, and Director of Marketing, Maddie Heye, have all been selected as a RISMedia 2021 Real Estate Newsmaker—a dynamic group of key influencers making headlines as a result of their newsworthy contributions to the real estate industry, and their efforts to positively affect the consumers and communities they serve.
RISMedia, the leader in U.S. real estate news and information services, announced its nearly 300, 2021 Real Estate Newsmakers on Feb. 1, in both an online directory on RISMedia.com and in the February issue of its flagship publication, Real Estate magazine.
RISMedia’s 2021 Real Estate Newsmakers were nominated in 2020 by RISMedia readers and editors and are showcased in the following categories: Influencers, Trailblazers, Futurists, Achievers, Crusaders, Inspirations, Luminaries and Trendsetters.
York Baur, MoxiWorks CEO
For the third consecutive year York Baur has been named a RISMedia Real Estate Newsmaker. This year Baur has been named in the Influencers category for years of having a leading voice in the industry and especially while navigating through the COVID-19 pandemic, sharing his inspiring philosophy to be productive, supportive and optimistic. He is constantly looking for ways to improve the industry to move forward, stronger than before. In 2020 Baur was awarded the Achievers category and in 2019 was among the Trailblazers.
“I’ve been fortunate to be at the helm of an incredible team of people who have helped to build an incredible network of customers that is now an ongoing force in our industry, ” said York Baur.
Georgia Perez, MoxiWorks VP Business Development & Product Evangelism
Georgia Perez joins Baur in the Influencers category for her impact on the industry. Perez helped her team rise up and become the go-to resource for others with new and creative ideas, creating lasting and important relationships. This is Perez’s second consecutive year being named a Real Estate Newsmaker. In 2020 Perez was among the leaders named as an Inspiration.
“I felt more connected to people throughout the real estate industry in 2020 than I ever have before. We came together as a community,” said Georgia Perez.
Maddie Heye, MoxiWorks Director of Marketing
Maddie Heye was named a 2021 Trendsetter for her work as a leader as her team responded to the COVID-19 pandemic. Heye led the MoxiWorks marketing team by making sure MoxiWorks remained a positive and productive resource for the industry. Heye’s team even published Grit Unlocked, a book with contributions from 26 leaders in real estate, despite a drastic budget cut.
“This year has proven that when we face challenges, leaders in this industry are quick to share, learn from each other and innovate to progress the industry,” said Maddie Heye.
“Every year, we’re amazed by the incredible ingenuity and success of members in the real estate community, ranging from the glass ceilings being shattered by industry leaders, to the creativity and innovation being implemented at a record pace, and all the way to the wonderful charitable work being accomplished across the nation,” said John Featherston, CEO, president and publisher of RISMedia. “This year, more than ever, we are proud to recognize the hard work, dedication and determination of real estate’s finest professionals—the 2021 Real Estate Newsmakers—who went above and beyond in 2020 even amid a turbulent time for the industry, and the world, facing the challenges head-on and without fear. Help us in celebrating their hard-earned recognition.”
In January 2019, RISMedia announced its first industrywide Newsmakers Showcase, with more than 230 individuals honored. The 2020 Real Estate Newsmakers included 300 honorees and their achievements can be viewed in the 2020 Newsmakers Gallery.
To learn more about MoxiWorks visit moxiworks.com.
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 260 brokerages and 340,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that integrate to create unique brokerage solutions. Find more information at moxiworks.com.
About RISMedia’s Real Estate Newsmakers
RISMedia’s Real Estate Newsmakers is designed to recognize those individuals making headlines as a result of their newsworthy contributions to the residential real estate industry, and their efforts to positively affect real estate professionals and the consumers and communities they serve. RISMedia’s Real Estate Newsmakers were chosen based on nominations received through an online nomination process on RISMedia.com, and by nominations from RISMedia’s in-house editorial team and other industry sources. Nominations for RISMedia’s Real Estate Newsmakers are collected on an ongoing basis throughout the course of the year. There is no fee to nominate a Newsmaker or be recognized/featured as a Newsmaker. Due to deadline and production criteria, RISMedia’s 2021 Real Estate Newsmakers Online Directory may not currently be in its final format. Please check back for ongoing updates.
MoxiWorks Welcomes AJ Canaria as Creative Producer
Esteemed industry photographer will help to tell creative brokerage stories
SEATTLE, Wa. (Jan. 22, 2021) – MoxiWorks, the leading real estate technology platform, is ecstatic to announce AJ Canaria has joined the team. Canaria will use his skills in creative storytelling, photography, and videography as their new Creative Producer to help continue to build brand stories for MoxiWorks and their brokerage clients.
Canaria is known throughout the real estate industry for his authentic partnerships and photography, covering the most notable real estate events across the country. He has spent his time capturing captivating photographs for events from Leading Real Estate Companies of the World, Inman News, RISMedia, Tom Ferry, National Association of Realtors, and Real Trends’ Gathering of the Eagles to Windermere Real Estate, and many other brokerage and technology partners.
“AJ is an incredibly talented storyteller who has grown his career capturing the world of real estate,” said Maddie Heye, Director of Marketing for MoxiWorks. “We are so thrilled to welcome him into the MoxiWorks family, where we’re confident he’ll be able to leverage his talents to tell the stories of innovation and growth in this industry.”
Canaria’s eye for detail when building beautiful stories is what makes him such an incredible asset to this industry.
“‘The creative adult is the child that survived’ has always been a favorite quote of mine,” said Canaria. “I made the decision to live a life of service and adventure to become a professional photographer. Along that journey I’ve come to understand that creativity comes from that child-like wonder, experimentation, and utilization of our collective experiences we have in our life.”
Prior to joining the MoxiWorks team Canaria worked as the creative brand ambassador for Inside Real Estate and was previously the creative director for PlanOmatic.
“Throughout my journey in the industry, I’ve come to learn how important relationships are and I absolutely love the people in the real estate industry,” said Canaria. “To learn about everyone, to collaborate with them, and tell their story is what I enjoy most about what I do.”
Canaria has been recognized as a RISMedia’s Newsmaker and just this week was named as a 2021 Inman Brand Ambassador which is celebrating its 10-year anniversary. Canaria joins the Inman Ambassadors alongside another beloved Moxian, Bret Calltharp, Director of Business Development.
“AJ has made such an impact on this industry in his career and we are thrilled to have him join the MoxiWorks team,” said York Baur, MoxiWorks CEO. “AJ’s passion for capturing stories and delivering beautiful results is evident in everything he does and we look forward to working with him to tell more stories with us.”
You can see more of Canaria’s work by visiting his site.
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 260 brokerages and 340,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that integrate to create unique brokerage solutions. Find more information at moxiworks.com.
MoxiWorks – Let’s sell more homes together
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For more information on this topic and other press inquiries at MoxiWorks, please contact Jordan Barrish at Jordan.barrish@moxiworks.com.
The cure for the inventory shortage is sitting right in front of us
The Home Sales Predictor shows a continued increase in home sales as we move into 2021
We learned a lot in 2020.
We learned how to innovate in all new ways. We learned how to pivot at a moment’s notice as shutdowns spread. We learned new ways to use our technology. And, as Helen Hanna Casey put it during last week’s RISMedia’s Rocking in the New Year event, “we are better prepared than any year beforehand.”
While there was a lot we’d like to leave behind in 2020, these lessons learned, and skills gained are something to be grateful for.
One of the things that came out of 2020 for us at MoxiWorks was our Home Sales Predictor. The Home Sales Predictor predicts the trends of real estate agent activity within our products and the correlation to closed residential real estate transactions. And our predictions have been within 2% of the actual number of home sales each month.
It’s been so encouraging to see the way our industry bounced back this year and it seems that trend is bound to continue. Let’s take a deeper look.
2021 Homes Sales Predictor – January & February
Based on activity inside our products during November and December of 2020, we predict there will 422K and 447K home sales in January and February respectively. Take a look at the graph below to see the continued trend of this correlation.
Source: The MoxiWorks Home Sales Predictor – January 2021
The graph above shows there was the usual dip we would expect to see around the holidays (everyone needs to take some time to rest and recharge, especially this year). But, we are confident we will see the trend of home sales continue to pick back up as we are already expecting to see a 30% increase YOY from Jan 2020 and a 33% increase YOY from Feb 2020.
Curing the inventory shortage
“For years we’ve discussed that there is no need to limit ourselves to an average of only 5 million home sales each year,” said MoxiWorks CEO, York Baur.“So why has the industry continued to settle at this milestone?”
In 2020, there were 5.65 million home sales AND that is with a pandemic vs. the 5.25 million in 2019.
“For better or worse, this pandemic forced many agents to do what they hadn’t always done before and that’s make the market,” said Baur.
The inventory is there, it just has to be uncovered.
Let’s make the market
This is our battle cry for you and your agents for 2021. Don’t be a victim to the market, make the market.
Be proactive and give your clients the knowledge they need to make the decision to sell their home. The more knowledge you can disseminate to your clients, the more likely their confidence grows to transact. Agents should be a trusted resource who gives their clients annual, or even quarterly, property reviews keeping them abreast of their homes worth, but also the worth of homes in their area.
“2021 is going to be the year where the agent and brokerage that knows how to get listings is going to drive by the brokerage that is too focused on buyers,” says Baur. “If you can be better at finding and winning listings than your competitor, you are going to win.”
2020 proved that we can make the market. So let’s get out there and sell more homes together.
The Home Sales Predictor is a brand-new set of prediction data that dives into the number of presentations created and the correlated number of U.S. home sales. This data is provided by MoxiWorks with insights from their MoxiPresent product.
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MoxiWorks predicts 415,000 home sales in January to kick off 2021
We are approaching the end to a year like no other. We know a lot of people are ready to kick 2020 to the curb, but before we do that, we have our final home sales prediction and analysis to wrap up 2020 and jump into 2021.
Expansion and Growth
Specifically, in the real estate industry, we have seen so much grit, compassion, and expansion as we all pivoted to meet the needs of the year. While things were frightening (to say the least) in Q2, this industry has bounced back with a lot of fire.
Since September, sold listings have eclipsed nearly 100K transactions higher than they were in the same month in 2019.
“This is a gigantic delta and sign of the boom of the housing market,” said York Baur, MoxiWorks CEO. “And 2019 was no slacker year, it was also very strong.”
While the inventory shortage has been and remains a concern, movement in the market is still happening and will continue.
Home Sales Predictor
Based on the activity inside MoxiPresent during October and November, the MoxiWorks Home Sales Predictor predicts there will be 530K home sales in December and 415K in January.
Source: MoxiWorks Dec-20 Jan-21 Home Sales Predictor
The presentation run rate in October predicts that December will close out higher than November. And while we predict a dip for January, this is typical with every year based on a bigger push in October and the beginning of November to get stuff done before the holidays and the new year hits. That’ll be exacerbated this year due to the unusually short time between the Thanksgiving and Christmas holidays in 2020.
If our prediction is accurate that will put the total number of home sales for 2020 at 5.53 million. There were 5.43 million homes sold in 2019 according to NAR. “Achieving this level of growth during a pandemic year that includes a gaping hole in the market in Q2 is a spectacular performance on the part of the residential real estate industry,” said Baur.
Looking to 2021
As we move into 2021 it’s important to focus on the pieces of your business that you can control. We learn during every downturn, recession, or set back that the strong survive. When you can set your business up for success to weather any storm you will always bounce back.
From reviewing our Home Sales Predictor data this year we now know that you have a secret weapon. You can look at the number of presentations your team has done and know how many sold listings you will see two months out, which means you can know ahead of time if your agents are going to be hitting their goals or falling short. Instead of reflecting on your data, you can use the leading indicators in this data to see what sort of action needs to be taken ahead of time.
Use the data you have to your advantage. Continue to look for ways to think about your numbers in new ways to stay ahead of whatever curveball gets thrown our way next.
Cheers to a safe, healthy, and prosperous New Year!
The Home Sales Predictor is a brand-new set of prediction data that dives into the number of presentations created and the correlated number of U.S. home sales. This data is provided by MoxiWorks with insights from their MoxiPresent product.
