Why Non-Sphere Leads are Worthless

By Maddie Jostol

Everyone needs more leads. The constant search for the most cost-effective, quality leads generates a constant buzz across the real estate industry. But what if the best leads are hiding right under your nose?

Growing your repeat and referral business is what will keep you afloat in this competitive market. Agents across the nation are thirsty for leads and end up competing over low-quality purchased leads. When you have a base of contacts that you nurture and stay in touch with, you have a sustainable business.

Growing and nurturing your sphere means that you have to rely less on low-quality purchased leads.

Don’t get us wrong… it’s all about balance, and we realize that purchasing leads can be vital in supplementing your business growth. The difference is: you know more about leads that come from your sphere. You’re leveraging a relationship that already exists, even if it’s simply familiarity.

When leads are generated from your sphere, you already have a huge leg-up because you have some level of knowledge about them. Contacts that are in your database have information you’ve aggregated over the years, but they also allow you to leverage data to learn more about the person. Moxi Insights, for example, aggregates public data for every person in your sphere. What’s this mean, exactly? It means you now have an idea of whether or not John Smith has kids, or that Sarah Miller likes to donate to environmental causes, or that David Johnson’s kids are now teenagers, so he might be thinking about downsizing in the next few years.

This gives you power.

The more you know about a person, the better experience you’re able to deliver them, and in today’s world that experience means everything. Access to public records doesn’t mean you act as a psychic who knows the ins-and-outs of someone’s life. It simply means that when you host a golf tournament, you can make sure you invite those who are actually interested in it. That means you have a better understanding of what someone might be looking for when it comes to searching for a new home. It means you’re able to reconnect with people from your sphere at exactly the right time.

With insights like these, you can easily identify who in your sphere is likely to have a transaction in the near future (if you use Moxi Insights, a badge will actually appear near contacts when they’re likely to buy or sell). This is incredibly valuable in knowing who you should be reaching out to today, so that you can reconnect with those contacts and be top-of-mind at the exact right time.

Sphere-based leads will ensure your business growth moving forward. The competition is only heating up, so agents need to strengthen and leverage existing relationships to achieve success and growth. That, paired with a valuable source of data, is the recipe for valuable leads, and in turn, sales.