Communication via smart phones & tablets has exploded in the past three years.
Buyers and sellers are researching and financing homes via mobile.
Zillow – More than 60% of visits came from a mobile device in 2013.
– Home shoppers spent more than five billion minutes on Zillow’s apps and viewed homes more than 2.5 billion times, up 150% from 2012.
– Nearly 100 million GPS-enabled searches were initiated on Zillow via mobile apps.
– Buyers submitted more than 4.7 million loan requests through mobile devices via Zillow Mortgage Marketplace, up 72% year over year.
Tablet Web Searches
Searches at Google from tablets related to real estate brokers grew 300% year over year and home builder related searches grew 362% in 2012.
Mobile is now simply table stakes for an effective real estate professional. Be sure your team is armed with TouchCMA – a powerful mobile presentation tool.
Sources: Pew Internet & American Life Project, Zillow 12-23-13, NAR & Google